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Traditional Advertising Agencies Have Conflicts Of Interests

Let us just examine our own logic for a moment:

If an advertising agency is compensated based on a percentage (it is usually 15%) of what I spend, what incentive do they have to find for me inexpensive, effective, leveraged advertising that is cumulative and gets me more and more business with less and less expenditure like any effective campaign should?

Free Calssifeid ads - largest and oldest free site

The obvious answer is: none at all!  The fact is that there is a built-in conflict of interest in the way that advertising companies are compensated: it is not in the ad-agency’s best interrest to do a good job:
In this alrtice in Adweek by Brian Morrissey:

“I think traditional ad agencies have very little contribution to make,”  Bryan Simkins, a marketing specialist at FedEx, told TNS:

“They are mostly driven by their compensation models which are made for closed media. Those models don’t apply in open media.”

Not only is there a built-in probelm with the compensation method, there is also another inherent conflict of interests: ad agencies typically target a vertical market or two: that is they represent primarily a certain type of business: for instance doctors, manufacturing, retail…

But if I have more than one client seeking the same market share, who do I represent best?

In my opinion, they not only must separate what you pay for advice from other compensation if you are to get good advice, they must also be exclusive to you for your market, or you cannot, and should not trust their advice.

A much better model is one where you pay for a bundle of services to a consultant who represents you exclusively.  The consultants job is to do the best he can on your budget.  If he is successful, you will be successful and spend more.  If he represents you exclusively in your market, your bread is buttered on the same side: if he does not do a good job, he cannot profit from your market, and vice verse.

This is why we recomend things like organic search as apposed to PPC (pay-per-click), and blogging over print.  Viral video distributed on the intrnet can greatly leverage the effects of advertising with video.

But don’t belive me: use your logical mind: you are a businessperson, and you are not stupid.

Here at http://socialmediasystems, we believe that our model is better.  What do you think?

Marketing your camera and photography through social networking sites

There are many ways retail businesses can market their wares to consumers through the internet, the most common and popular one being social networking blogs and websites like Facebook, MySpace, Twitter etc. Even camera shops and photo labs and studios or freelance photographers of sports can sell their products through these sites.

It would be a good idea for any photography related establishments to have an active presence on photo centric sites like Flickr or iStockphotos, with Flickr being the largest photo sharing community online. The quality and range of your products and your expertise can be clearly demonstrated on these sites. Like if you are dealing in cameras, put up an album of the different kinds of cameras you deal in describing briefly individual features and qualities with actual pictures from that particular camera. This will give the visitor a clear idea of what to expect and the most interested could well turn out to be a potential sale for your site.

Photo centric sites like Flickr are frequented by passionate photographers, amateur and professional alike and are a great of tapping into this potential market. Most of them even stamp photos uploaded by individuals with the brand and type of camera it has been taken from, making it quite easy for suppliers to trace owners of particulars models of cameras. This is a great tool for retailers dealing in accessories. Active participation in such sites can help retail business develop long lasting relation with existing customers while also tapping potentially new customers.

Some of the other general networking sites like MySpace and Facebook too have albums wherein the members can put up photos for sharing and is frequented by many people, who may or may not be interested in photography. Aspiring photographers can harness these networks to showcase their talent. Comments and advises by fellow members can be quite encouraging and a practical guide to development for the amateur. With such rampant sharing of photographs, you may also end up making a collection of your own. Since most of the photos need to be purchased before being used for any purpose, they are quite safe from pilferage.

Companies can use these networking sites to know how much the public is aware of their products and also try to solve any complaints that the customers may have with regard to their product which is essential for their online business and presence on the internet. Sales points can really increase by word of mouth from satisfied clients.