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Matching Your E-commerce to Meet Customer Behavior

customer behaviorsThe internet users keep piling up everyday. More and more people choose to buy things or doing their business online. This moving up the business focus and make the business owner get more creative in facilitating the people who wants to buy stuffs online.

If the business owner is not creative enough, their customer base will choose other products from other companies. This is why you, the business owner, should be aware of the internet phenomenon. You need to watch out your customer’s behaviors and tweaking your system based on it.

Building online reputation for a company

Human tendency is to trust fellow beings more than in institutions or organizations. This is particularly so when it comes to businesses, buying products or using services. With the influx of internet, review sites have been the latest way for people to know about products and services. It is these review sites that can make or mar a company’s reputation online.
History has borne witness to the fact that people always discussed about products and services and companies have gained profits and increased sales by word of mouth influence than by any other means. With internet have come social review sites like Yelp, Naymz, RepVine and networking sites like Myspace, Facebook, Flickr and YouTube to name just a few the companies which have realized the power of blog marketing and use the social sites have become successful in their online business . This has helped people create blogs or personal spaces on these sites were they can express their views and opinions about literally anything under the sun. These blogs on networking sites are also the best places for people to write about their experiences with products and services. Hence it is imperative for companies and organizations to know what the search engines churn out about their products particularly on the blogs of networking sites.
It would also be a good idea for companies to encourage such reviews from customers as that would also increase their presence on the World Wide Web. But these reviews would not be limited to praises but may also include criticism from unhappy or unsatisfied customers. Such criticism should be considered objectively, is the criticism legitimate or just some kind of hate mail, will tackling such criticism help the company build a better bond with their customers.
If the criticism or complaint is legitimate written honestly and transparently by one of the valued customers, the seller should address the problem directly by telling them about your company, cause of the criticism and steps being taken to address the issue. This will not only help sort out any ill feelings in the customers mind but also build a positive image in the potential customer’s perspective. Most customers are quite reasonable in their demands and want to be heard or their problems resolved. When they hear from the company, it would give the company a lot of credibility in the eyes of the customer making them more favorable towards the products. People do understand that not everything is a hundred percent perfect and are ready to let goof minor issues if only their views and opinions are valued.

Marketing your camera and photography through social networking sites

There are many ways retail businesses can market their wares to consumers through the internet, the most common and popular one being social networking blogs and websites like Facebook, MySpace, Twitter etc. Even camera shops and photo labs and studios or freelance photographers of sports can sell their products through these sites.

It would be a good idea for any photography related establishments to have an active presence on photo centric sites like Flickr or iStockphotos, with Flickr being the largest photo sharing community online. The quality and range of your products and your expertise can be clearly demonstrated on these sites. Like if you are dealing in cameras, put up an album of the different kinds of cameras you deal in describing briefly individual features and qualities with actual pictures from that particular camera. This will give the visitor a clear idea of what to expect and the most interested could well turn out to be a potential sale for your site.

Photo centric sites like Flickr are frequented by passionate photographers, amateur and professional alike and are a great of tapping into this potential market. Most of them even stamp photos uploaded by individuals with the brand and type of camera it has been taken from, making it quite easy for suppliers to trace owners of particulars models of cameras. This is a great tool for retailers dealing in accessories. Active participation in such sites can help retail business develop long lasting relation with existing customers while also tapping potentially new customers.

Some of the other general networking sites like MySpace and Facebook too have albums wherein the members can put up photos for sharing and is frequented by many people, who may or may not be interested in photography. Aspiring photographers can harness these networks to showcase their talent. Comments and advises by fellow members can be quite encouraging and a practical guide to development for the amateur. With such rampant sharing of photographs, you may also end up making a collection of your own. Since most of the photos need to be purchased before being used for any purpose, they are quite safe from pilferage.

Companies can use these networking sites to know how much the public is aware of their products and also try to solve any complaints that the customers may have with regard to their product which is essential for their online business and presence on the internet. Sales points can really increase by word of mouth from satisfied clients.