Perhaps you’ve heard these so called special advertising expressions, maybe you just have not. Regardless, let me point out the dissimilarity between them, because these should form a basis in your business marketing planning activitiesf you want to market your product(s) or service effectively. It will also be your main task to accomplishing them in your business plan when moving into your market.

Exclusive Selling Proposition

• An exclusive selling proposition (ESP) is the solitary item that is unique and precious about your business, product or service? And it must be unique and precious to your prospects in order to catch their interest.
• It can be an intrinsic characteristic of your product or service or somewhat you produce. When ESP is formulated for your business, it should be main part in your marketing plan.
• Plenty of advertising preparation programs and educational products are available. However, business owners need to clearly understand how to create and put into operation their own marketing plan using a simple and effective, question-and-answer method.
• ESP is a conceptual idea. It is not the exact words as featured in your advertisement or billboard. But you can use it to formulate and thus create your marketing messages.

Distinct Message

• That’s what you are going to say all about your commerce, product or service when you roll out your products or services into the market. It is the one main idea that you include in all of your advertising activities. It could very well be directly related to your ESP, but it may not be 100% the same.
• You will resolve your single message only after you are able to pin down and determine your ESP. In addition, look at it as the one thing you could communication to your prospects in effort to change their perception about your product or service, from what they presently think.
• It is more often than not written in the form of a short declaration or sentence. Its goal is to change the perception in your prospects from what they see and think right now, to what you want them to ‘see’ about your business.
• The design will be communicated, but you will very likely use diverse words in your actual advertising materials.

Catchphrase

• Your catchphrase is an actual line of promotion copy you write to sum up all about your business – what is your business all about – that’s your Branding. It is to let the market know about your product or service, or a key advantage they will gain if they choose to do business with you.
• You will draw on your ESP and your Distinct Message to help you craft your hot spot message .
• Probably this is the simply one of all three (ESP, Distinct Message, Catchphrase) your prospects will see exactly as you have written it in your marketing plan.
• Your Marketing Message may be coincide that you choose to use it as your hot catchy words. Well, as long as these  catchy words are able to communicate and acts as customer-focused message , that should do the job.
• When you are thinking of putting message in front of your prospects, ask ->”What’s so great about that?”. If “what’s so great” is apparent, your copy or hot words is probably of customer-focused.

The internet users keep piling up everyday. More and more people choose to buy things or doing their business online. This moving up the business focus and make the business owner get more creative in facilitating the people who wants to buy stuffs online.

If the business owner is not creative enough, their customer base will choose other products from other companies. This is why you, the business owner, should be aware of the internet phenomenon. You need to watch out your customer’s behaviors and tweaking your system based on it.

As a starting point, you could build an e-commerce website. Put all the things that you sell in there, and let your customers know about this website. You could print the website address in the products bag and let your visitors know that they could shop in your new e-commerce website. Other way to spread the word is by putting the ads in the local newspapers or magazines. You don’t have to shot for TV ads first because it will be too expensive. However, if you could handle payment, then by all means, do it!

To make your e-commerce website different with other competitors, you need to establish your own USP (Unique Selling Position). If you already have USP offline, then bring it online. Make it easier for your customers to identify your e-commerce website with others. You could also offer them coupons for online shopping or give them special discounts if they purchase the goods online. Either way, let the customers know the benefits of online shopping.

After you have your own e-commerce website and establish your USP in it, it’s time for you to start the online marketing. Online marketing is quite different with the traditional marketing where you only have to put your ads on a TV, and you’re done.

It’s not as simple as that ! Since the visitors most likely to come to your website from the search engine or from similar websites that have the same contents with yours, you should make your visitors easier to find your website by ranking high in the search engine or putting your ads on other websites.

No matter what you choose, just make sure that the content in your website are update regularly so it will make the search engine spider easier to find your website and put your website in a high ranking.

Some of the online marketing that you could do is article marketing, viral marketing, banner advertising, video marketing, podcast marketing, and so on. Check out some more online marketing tutorial to find the best way to market your products online and do it.