There are many ways retail businesses can market their wares to consumers through the internet, the most common and popular one being social networking blogs and websites like Facebook, MySpace, Twitter etc. Even camera shops and photo labs and studios or freelance photographers of sports can sell their products through these sites.
It would be a good idea for any photography related establishments to have an active presence on photo centric sites like Flickr or iStockphotos, with Flickr being the largest photo sharing community online. The quality and range of your products and your expertise can be clearly demonstrated on these sites. Like if you are dealing in cameras, put up an album of the different kinds of cameras you deal in describing briefly individual features and qualities with actual pictures from that particular camera. This will give the visitor a clear idea of what to expect and the most interested could well turn out to be a potential sale for your site.
Photo centric sites like Flickr are frequented by passionate photographers, amateur and professional alike and are a great of tapping into this potential market. Most of them even stamp photos uploaded by individuals with the brand and type of camera it has been taken from, making it quite easy for suppliers to trace owners of particulars models of cameras. This is a great tool for retailers dealing in accessories. Active participation in such sites can help retail business develop long lasting relation with existing customers while also tapping potentially new customers.
Some of the other general networking sites like MySpace and Facebook too have albums wherein the members can put up photos for sharing and is frequented by many people, who may or may not be interested in photography. Aspiring photographers can harness these networks to showcase their talent. Comments and advises by fellow members can be quite encouraging and a practical guide to development for the amateur. With such rampant sharing of photographs, you may also end up making a collection of your own. Since most of the photos need to be purchased before being used for any purpose, they are quite safe from pilferage.
Companies can use these networking sites to know how much the public is aware of their products and also try to solve any complaints that the customers may have with regard to their product which is essential for their online business and presence on the internet. Sales points can really increase by word of mouth from satisfied clients.