Let us just examine our own logic for a moment:

If an advertising agency is compensated based on a percentage (it is usually 15%) of what I spend, what incentive do they have to find for me inexpensive, effective, leveraged advertising that is cumulative and gets me more and more business with less and less expenditure like any effective campaign should?

The obvious answer is: none at all!  The fact is that there is a built-in conflict of interest in the way that advertising companies are compensated: it is not in the ad-agency’s best interrest to do a good job:
In this alrtice in Adweek by Brian Morrissey:

“I think traditional ad agencies have very little contribution to make,”  Bryan Simkins, a marketing specialist at FedEx, told TNS:

“They are mostly driven by their compensation models which are made for closed media. Those models don’t apply in open media.”

Not only is there a built-in probelm with the compensation method, there is also another inherent conflict of interests: ad agencies typically target a vertical market or two: that is they represent primarily a certain type of business: for instance doctors, manufacturing, retail…

But if I have more than one client seeking the same market share, who do I represent best?

In my opinion, they not only must separate what you pay for advice from other compensation if you are to get good advice, they must also be exclusive to you for your market, or you cannot, and should not trust their advice.

A much better model is one where you pay for a bundle of services to a consultant who represents you exclusively.  The consultants job is to do the best he can on your budget.  If he is successful, you will be successful and spend more.  If he represents you exclusively in your market, your bread is buttered on the same side: if he does not do a good job, he cannot profit from your market, and vice verse.

This is why we recomend things like organic search as apposed to PPC (pay-per-click), and blogging over print.  Viral video distributed on the intrnet can greatly leverage the effects of advertising with video.

But don’t belive me: use your logical mind: you are a businessperson, and you are not stupid.

Here at http://socialmediasystems, we believe that our model is better.  What do you think?

The cheapest search engine optimization service strategy is to do it themselves. This is much easier said than performed. If you are on a budget, the thousands of dollars you are able to save in consulting fees & services will be worthwhile for your original strategy. As the Website up the search charts, you must either hire an expert or outsource to a consultant. The goal is to make it affordable over time.

If you want to be a successful and booming, you must follow each step!

Here are the ways as well as steps you will have to perform.

a) Make certain your Website is clean -no broken links- is hosted by a prestigious company, or by yourself with a static IP address, and quickly.
b) Optimise your keywords and keywords-phrases
c) Submit to search-engines (SEs) and also on directories
d) Increase your Page Rank (PR)
e) Upload more selected and quality content

Step a: Make certain your Website is clean
A clean start with a clean site hosting. Affordable SEO service doesn’t mean free or even cheap. If you want to host the Website you have a static IP address. A dynamic-IP-address and a DNS redirector will allow search engine robots problems.

Now that you are correct host be sure the Website itself is clean. This consists of two primary components. Make certain you’ve no broken links, and be sure the Website loads quickly. This does not unnecessarily graphic. You should also try the site that scales and at different resolutions and with different browsers. It does not help with affordable SEO, but it will ensure the visitors you drive to your Website will have a pleasurable experience.

Step b: Optimise your keywords and keyword-phrases.
Always keep your keywords for each page to a minimum of two/three. Once you have selected on your keywords to do a search with a keyword tool (you can search the webpage or website, there are few, all pretty good) and see how many searches are done for each sentence.

Step c: Submit your Website to search-engines.
Critical comments! Don’t use search-engine submission software to submit the Website. Google’s terms of service clearly state that this is a violation. Most quality search-engines will see this as spamming the Website and penalise you for it. These products are good to work on your page, they’re not good for actually doing it. You will discover that the road to affordable SEO, and even professional SEO service, offers no shortcuts.

Step d: Work and increase your page ranking.
Remember Page-Rank (PR) is the critical metric that boosts you extraordinary of your competitors when everything else is equal. To increase your PR you require to get elsewhere linking back to you. There are many ways to do this, some of them will contribute to a strong, others will do evil. Link exchange programs was the old way of increasing page-ranking. Some of them till now offers value, but it is limited. You will have links back to your Website to be quality, not just a page with links to a thousand people trying to increase PR. Your best two choices are writing-articles that are published, and requesting links from suppliers and other business partners.

Step e:. Upload more selected and quality content.
Steps d and e can work together. As you write the content for your website you can submit a part or the whole page to the article-directories to increase your page ranking. By adding content or niche to your Website, do not go overboard. If you have written a really great piece that does not add to your website, you must use it to make the PR. If you just add page after page of your site, you will end up with something that is difficult for visitors to use, frustrating them and cost you sales.