We all know that done right advertisement can be a effective return on investment. However finding the best blank space* to advertize that will bring in good returns can be hard. What makes matters more hard is that it’s hard to track what is working and what is not in traditional advertising techniques. The old saying “I know that half my advertizing does work but not sure which half” is a consistent trouble for advertizers.
This is where SE optimisation comes in. The 1st big advantage is that search engine optimization can bring you targeted traffic to your business so the only people that see you listings are people who are actively searching your products or services. This is just not possible in print advertizing, television or radio.
The problem with traditional advertizing is that if e.g., you advertize on the radio a lot of your advertizements will be heard by people and businesses that are not interested in what you’re offering up. So this signifies some of your budget is wasted. In traditional advertising it’s generally a numbers game. In the correct hands SE optimisation can be a more potent cost effectual advertising tool.
A lot of people also think that search engine optimization is expensive I think this is because they don’t genuinely fully understand as they are fine to spend lots of money of print ads which some of the times don’t bring in as good a return on investment.
What search engine optimization does is put your clients who are researching for products you offer directly in contact with your site. When we are looking online the first base we go is a SE and if your business is not on that all important 1st page then you are loosing out to your competitors. May you afford to arrange this? I believe not.
SE optimisation is built on using the right keyphrases that people type into the SE that are associated your industry. A good search engine optimization company can do all this for you. The other great advantage here is by using your server logs and Google analytics you can track your sales event* and assure exactly where your advertizement budget goes and how to better it. A print ad just can’t give you this grade of testing.
- You actually must think of SE optimisation as advertising and I think that’s were the trouble lies most business don’t see it as advertising but at the end of the day that’s exactly what SE optimisation is and the end goals are the equal.